More Than a Meme: Why Real Cryptocurrency Doesn’t Need Influencers
- Landon
- Mar 13
- 3 min read
What does the average person think when they hear crypto?
Because of the algorithms that flow between social media platforms like Instagram, X, and TikTok, crypto has been shaped by famous influencers as a ‘get-rich quick’ scheme. It has tricked millions of followers over the past couple of years, because their favorite influencer posts a new coin that is going to skyrocket. Once the influencer gets hundreds of investors to invest in the future of the coin, they magically erase the structure of the coin, selling a vast majority of the shares in the matter of seconds. This leaves the investors with a worthless currency and a negative mindset on digital assets. If all of crypto transactions ended up in a pump and dump scheme, then cryptocurrency would have died years ago, but it has only advanced and created more opportunities in the market.
Investigating the market without an influencer's viewpoint
As volatile as meme coins are, there are also extremely stable coins and funds that can be comparable to traditional market trends. The S&P 500 is a traditional market fund used by a majority of investors over time due to its safe, efficient trends to help build funds over the span of 20+ years. A fund like that takes time to build wealth, but basically eliminates the risk factor due to its 6.5 to 7 percent return annually. This is an extremely good option for people who do not wanna keep up with the market, and just want to build wealth over time. There are comparable funds in the crypto market as well, like the Bitwise 10 Crypto, which takes the top 10 cryptocurrencies and divides your investment into each of them. Although this fund is more volatile, it opened in 2017 and still has an average of a 19 percent return rate.
For investors, it might be scary to see the volatility while looking to invest in something for the future. The crypto funds are still establishing themselves in the market, and in the 1960s you can see the S&P 500 was extremely volatile as well.
“Red flags” in the industry
There are many different ways to sniff out a fishy project, and if you focus on three main viewpoints it should tell you whether or not investing is a good idea. The first thing you should look at is if it solves a problem. A legitimate currency should help you accomplish something, whether it be faster deposits or benefits on certain products or services. If the company creating the project cannot tell the investor what the big picture of the coin is and only states that it is “going to the moon”, you might want to stray away and do some more research.
The second thing you should look at is the team behind the coin. When investing in anything, you want an expert to deal with your assets in order to get the best chances at a positive return. With all of the meme coins floating around the market, the influencers keep the development team in the background, so investors go into the trade blind because the team controlling their assets are completely anonymous.
The third thing you should look at is the structure of the coin. There are many simple tests you can do to ensure stability in a coin like the “whale” check, which scans the supply of the coin to see what percentage you would own with your investment. If an influencer or small group of people hold the majority of the coin, it is not the best idea to invest because at any given moment that group can sell the majority stake of the company. That dump leaves investors with the leftover pennies of the company and their hard work goes down the drain.
March 13, 2026
